hospitality · leadership · customer experience
Will Guidara
Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality and the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He hosts The Welcome Conference, is a co-producer on the Emmy-winning series The Bear, and received the Wall Street Journal Innovator Award.
3 events
2 upcoming
Coming up
Overview
Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality and the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He hosts The Welcome Conference, is a co-producer on the Emmy-winning series The Bear, and received the Wall Street Journal Innovator Award.
Approach / Themes
Guidara teaches hospitality as a creative, intentional practice—making people feel seen, valued, and cared for—not as soft “vibes.” The same mindset that transforms guest experience also builds workplaces where teams stay longer, contribute more, and work with purpose. His company partners with organizations through keynotes, workshops, gatherings (including The Summit), and a creative studio.
For audiences
Leaders in hospitality, retail, tech, and any service business who want to turn ordinary transactions into memorable experiences—and culture into a competitive advantage.
Links
- Official: unreasonablehospitality.com
- Speaking / workshops listed on the official site
Past highlights
In Person
Mon, Oct 5, 2026|9:00 AM
The Welcome Conference 2026
Will Guidara, author of Unreasonable Hospitality, hosts his one-day, single-stage hospitality and leadership conference at David Geffen Hall at Lincoln Center. Speakers include Arthur C. Brooks, Eric Ripert, Ruth Rogers, Duncan Wardle, Ryan Leak and Melissa Clark. Tickets are sold out; a waitlist is open.
From $245New York, NY