Will Guidara Events & Workshops

Will Guidara

Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality and the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He hosts The Welcome Conference, is a co-producer on the Emmy-winning series The Bear, and received the Wall Street Journal Innovator Award.

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Overview

Will Guidara is the author of the New York Times bestseller Unreasonable Hospitality and the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He hosts The Welcome Conference, is a co-producer on the Emmy-winning series The Bear, and received the Wall Street Journal Innovator Award.

Approach / Themes

Guidara teaches hospitality as a creative, intentional practice—making people feel seen, valued, and cared for—not as soft “vibes.” The same mindset that transforms guest experience also builds workplaces where teams stay longer, contribute more, and work with purpose. His company partners with organizations through keynotes, workshops, gatherings (including The Summit), and a creative studio.

For audiences

Leaders in hospitality, retail, tech, and any service business who want to turn ordinary transactions into memorable experiences—and culture into a competitive advantage.