ASC Presents Will Guidara — Fireside Chat (Birmingham)

Will Guidara, former co-owner of Eleven Madison Park and author of the national bestseller Unreasonable Hospitality, joins the UAB Alys Stephens Center for a fireside chat in Jemison Concert Hall on Wednesday, January 20, 2027, 4:30–6:30 PM. Guidara shares practical lessons on leadership and organizational culture, employee engagement, creating exceptional customer experiences and turning hospitality into a competitive advantage. The afternoon is followed by a cocktail hour for networking. Open to business leaders, entrepreneurs, professionals and community members; tickets via the Alys Stephens Center box office.