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From the blog
EntrepreneurshipJuly 19, 2026
How to Win Repeat Attendees: The Returning-Guest Economics of Personal Development Events
A first-time attendee is a marketing acquisition. A returning attendee is something fundamentally different — and the math is dramatically more favorable. Here is what the events that get them right are doing.
EntrepreneurshipMay 26, 2026
The Year-Round Audience: How the Best Personal Development Event Hosts Stay Connected Between Events
The events that consistently sell are almost never the events with the best marketing campaigns. They are the events whose hosts have built a year-round relationship with the audience they will eventually invite. A practical playbook for organizers.