Overview
Vivian Tu (Your Rich BFF) is a former Wall Street trader and bestselling personal-finance educator. She is the author of Rich AF and Well Endowed (a 2026 NYT Advice/How-To newcomer), teaching money skills with humor and plain language for a millennial and Gen-Z audience.
Approach / Themes
Tu demystifies investing, compensation, and wealth-building without gatekeeping. Official-site storytelling highlights her pivot from trading floors to creator education and media.
For audiences
First-time investors and professionals who want finance education that feels like a smart friend—not a textbook.
Links
- Official: yourrichbff.com