Overview
Traffic & Conversion Summit (T&C) is a large-scale digital marketing conference focused on actionable traffic, conversion, and growth tactics. Official DigitalMarketer materials describe an event launched in 2009 that grew from a small Austin room into what it called the largest digital marketing event in North America—historically drawing thousands of attendees from dozens of countries.
Ryan Deiss, founder/CEO of DigitalMarketer and founder/host of T&C, built the conference alongside the DigitalMarketer training ecosystem. In 2018 Clarion Events acquired T&C while DigitalMarketer remained presenting sponsor and continued driving content programming and marketing.
What they teach
T&C programming commonly emphasizes:
- Proven digital marketing strategies practitioners can implement
- Traffic generation, conversion optimization, and funnel design
- Customer value / LTV thinking popularized in Deiss’s methodology
- Practitioner faculty alongside well-known industry speakers
The conference format is multi-day and tactical—built for marketers who want playbooks, not theory-only keynotes.
Who it's for
- Digital marketers and growth operators
- Agency and in-house teams optimizing acquisition and conversion
- Founders accountable for pipeline and revenue systems
- Attendees who want peer density around modern marketing tactics
How to engage
Watch summit dates and registration via trafficandconversionsummit.com and DigitalMarketer channels. Pair the event with DigitalMarketer training if you want year-round reinforcement.