Overview
Seth Godin is an entrepreneur, bestselling author, and speaker. Per his official short bio on Seth’s Blog, he has written 21 best-selling books—including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn—translated into 40 languages. His latest book is This Is Strategy (featured in Harvard Business Review; nationwide bestseller); prior titles include The Song of Significance and The Practice. He is also founding editor of The Carbon Almanac.
Beyond writing one of the world’s most popular blogs, Godin founded Squidoo and Yoyodyne (acquired by Yahoo!) and is credited as an inventor of permission / email marketing. He has given five TED talks (including two among the most popular of all time) and was inducted into the Marketing Hall of Fame in May 2018.
Why SUCCESS readers care
Godin’s ideas—Purple Cow remarkability, The Dip on quitting vs. sticking, tribes, and modern marketing—are marketing/leadership literacy for creators and entrepreneurs.
Proof points
- 21 best-selling books; 40 languages
- Latest: This Is Strategy; classics: Purple Cow, The Dip, Tribes, This Is Marketing
- Daily Seth’s Blog; five TED talks; Marketing Hall of Fame (2018)
- Founded Yoyodyne (Yahoo! acquisition) and Squidoo