Overview
Russell Brunson is an entrepreneur, direct-response marketer, and co-founder of ClickFunnels with Todd Dickerson. Per his official story on russellbrunson.com, he launched ClickFunnels in October 2014 after years of building online offers—and friction with the technology needed to ship sales funnels at speed. The company grew rapidly without venture capital; official ClickFunnels materials describe it reaching nine-figure annual sales and a large paying-customer base.
He is a New York Times bestselling author whose Secrets book series—DotCom Secrets, Expert Secrets, and Traffic Secrets—teaches funnels, story-selling, and traffic. His public brand also centers on Funnel Hacking Live, ClickFunnels’ flagship in-person conference for entrepreneurs building and scaling online businesses.
Why SUCCESS readers care
Brunson popularized sales-funnel thinking for operators who want to convert attention into customers without hiring a full engineering team for every landing page. SUCCESS audiences following entrepreneurship, digital marketing, and live business education will find his work useful for offer design, webinar/challenge funnels, and community-driven launches. Official bios note a following of over a million entrepreneurs and hundreds of thousands of books sold.
Career highlights (official)
- Early online products including ZipBrander (2003) and a “How To Create A Potato Gun” DVD offer (2005), which he cites as formative funnel experiments (My Story)
- Co-founded ClickFunnels (launched October 2014) to let entrepreneurs build sales funnels without heavy custom development
- Authored the bestselling Secrets trilogy plus related playbooks on Russell’s Books
- Hosts / presents Funnel Hacking Live, including the 2026 encore focused on AI-era funnels (funnelhackinglive.com)
Who it's for
- Founders and marketers building or rebuilding online offers and funnels
- Coaches, consultants, and course creators monetizing expertise
- Operators attending live funnel / AI-marketing education events
- Readers of direct-response and growth playbooks who want frameworks tied to a live software ecosystem
Frequently asked
Is ClickFunnels only for “internet marketers”?
Official positioning is broader: entrepreneurs who need to turn visitors into customers with funnels, pages, and automations—without coding every asset from scratch. Confirm current product scope on clickfunnels.com.
What’s Funnel Hacking Live?
It is ClickFunnels’ flagship live event (historically a multi-year annual conference). The official 2026 page frames an encore event (“The A.I. Era”) in Las Vegas—see funnelhackinglive.com for dates and tickets.
Where should I start?
Official site paths: My Story, Russell’s Books, and Press and Media for approved bio language and photos.
Personal note (official)
Per russellbrunson.com, Brunson lives in Boise, Idaho, with his wife Collette and their five children.
