behavior design · focus · habits
Nir Eyal
Nir Eyal is an author, speaker, and former Stanford lecturer who writes about behavior design, attention, and the beliefs that shape performance. He is best known for Hooked (how products form habits) and Indistractable (how people reclaim focus), with newer work on belief systems that drive what leaders notice and choose.
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Overview
Nir Eyal is an author, speaker, and former Stanford lecturer who writes about behavior design, attention, and the beliefs that shape performance. He is best known for Hooked (how products form habits) and Indistractable (how people reclaim focus), with newer work on belief systems that drive what leaders notice and choose.
What they teach
- Habit design and ethical product psychology
- Personal systems for defeating distraction
- Belief and mindset tools for founders and operators
- Workshops and keynotes for teams shipping products or fighting attention debt
Why SUCCESS readers care
Eyal’s ideas are productivity and entrepreneurship material: how to build products people use—and how to keep your own attention when everything competes for it.
Sources
Grounded in nirandfar.com and public biography.
Speaking at
In Person
Thu, Oct 22, 2026|6:00 PM
An Evening with Nir Eyal: Belief as Competitive Edge (Lisbon)
Bestselling author Nir Eyal (Beyond Belief, Indistractable, Hooked) gives an evening keynote in Lisbon on how our beliefs shape focus, decisions and performance. A fireside chat, audience Q&A and networking follow.
From $89Lisbon