Overview
Natalie Bacon is a Chicago-based wife, mother of three, former lawyer, and professionally certified coach who founded Mom On Purpose—a coaching brand helping women apply psychology tools to overwhelm, mom guilt, careers, health, money, and relationships. Her teaching emphasizes internal change (self-trust, calm, self-compassion) alongside practical life outcomes.
For SUCCESS readers—especially ambitious parents—Bacon represents a structured, coaching-first alternative to vague “balance” advice.
Why SUCCESS readers care
Bacon’s story is classic high-achiever recalibration: attorney overwork, anxiety, and happiness always “over there,” then coaching tools that changed how she parented, worked, and related. Official about materials describe using those tools to stop yelling, drop mom guilt, change careers, quit drinking, reduce overwhelm, pay off six-figure debt, lose weight, move across the country, and have three kids in three years—while stressing that the deepest shift was internal self-trust.
What she teaches
- Overwhelm, mental load, and time management for moms
- Parenting struggles without shame spirals
- Career, money, and body-image coaching through psychology tools
- Building calm, connection, and self-trust as daily skills
- Mom On Purpose community and coaching pathways
Who it's for
- Moms and ambitious women stuck in anxiety, guilt, or overwork
- Former high-achievers who want tools, not pep talks
- SUCCESS readers bridging personal development with family life
- People ready to practice self-coaching skills consistently
Frequently asked
Is this only for moms?
The brand centers mothers, but the psychology tools map to broader high-achiever patterns—confirm current offers on momonpurpose.com.
Coaching or content?
Official materials emphasize coaching impact; explore podcast/site for free entry points before programs.
Where is she based?
Chicago, per her official about page.