Overview
Mirik Castro is a Dutch entrepreneur, certified Scaling Up coach, and CEO/co-owner of ScaleUp Company in Amsterdam. He helps leadership teams install structured growth rhythms—the Scaling Up / Rockefeller Habits operating system popularized by Verne Harnish—so companies can expand without losing coherence.
For SUCCESS readers who want European operator coaching rather than motivational theater, Castro represents the practical “how do we run the company at the next stage?” lane: meetings, metrics, people systems, and strategy that survive contact with reality.
Why SUCCESS readers care
Scale-ups often stall not for lack of ambition but for lack of operating cadence. Castro’s public work emphasizes impactful dreams plus hard systems: coaching leadership teams, partnering in the Scaling Up ecosystem, and drawing on decades of founder experience—including building SimGas, a biogas company aimed at clean cooking energy in Africa and Asia.
Career path
Public coach profiles describe an MSc from Delft University of Technology and more than two decades of entrepreneurial work across technology, turnaround, and clean-energy ventures. He co-founded SimGas with his brother Sanne around 2009. He has served as an Entrepreneurs’ Organization (EO) accelerator coach/trainer and as ScaleUp Pro / CEO roles inside ScaleUp Company, which positions itself as a B Corp coaching firm for growth-stage leadership teams.
What he teaches
- Scaling Up methodology for companies moving beyond early traction
- Leadership-team rhythms: strategy, people, execution, and cash
- Founder-mode thinking during rapid growth (keeping vision intact while systems scale)
- Practical coaching for European scale-ups facing growth pain
- Impact entrepreneurship lessons from hard markets and clean-tech building
Who it's for
- Founders and exec teams past €1M+ revenue who need an operating system
- Operators who prefer coaching over content-only courses
- Clean-tech and impact founders who still want commercial rigor
- SUCCESS readers following Scaling Up / Verne Harnish methods into live European rooms
Frequently asked
Is this only for Dutch companies?
ScaleUp Company is Amsterdam-based with a European coaching network; check current programs for language and geography fit.
Coaching or conference first?
House Summit / ScaleUp events for inspiration and peer rooms; coaching engagements for implementation.
Where to verify?
scaleupcompany.com and Scaling Up coach directory listings.