Overview
MarketingProfs is a marketing education brand known for practical events—especially the B2B Forum—plus frequent online forums and workshops. Programming targets working marketers who need playbooks for AI implementation, attribution, revenue operations, search, messaging, and stakeholder buy-in.
Events mix headliners with dense session catalogs so attendees leave with tips they can use the following week, not only inspiration.
What they teach
Recurring education themes include:
- B2B marketing strategy and execution playbooks
- AI-assisted messaging, search, and campaign workflows
- Attribution, ROI, and revenue operations fluency
- Positioning and stakeholder communication skills
Formats range from multi-day flagship forums to focused online Friday Forums and skill workshops.
Who it's for
- B2B marketers and marketing leaders
- Practitioners leveling up AI, search, and measurement skills
- Teams that prefer educator-led sessions over pure expo floors
- Marketers who want both flagship conferences and bite-size online learning
Frequently asked
Is MarketingProfs only the B2B Forum?
The Forum is flagship, but MarketingProfs also runs frequent online events and workshops throughout the year.
Beginner friendly?
Sessions span fundamentals through advanced tactics—pick tracks that match your role.
In-person or virtual?
Both appear on the calendar; check each listing for format.
How do I choose what to attend?
Start from your biggest gap (AI, attribution, messaging, or search), then match an upcoming Forum or online session.