Overview
Jamie Kern Lima is an entrepreneur, New York Times bestselling author, philanthropist, keynote speaker, and founder of IT Cosmetics. Official jamiekernlima.com positioning frames her as a champion of women who teaches self-worth and belief through books Believe IT (How to Go from Underestimated to Unstoppable) and WORTHY (How to Believe You Are Enough and Transform Your Life), plus The Jamie Kern Lima Show.
SUCCESS readers have two cover touchpoints: Jamie appeared on SUCCESS Magazine covers for July/August 2021 and March 2024 (Guide to Professional Development).
Why SUCCESS readers care
Jamie’s arc is SUCCESS money + leadership: building IT Cosmetics into a billion-dollar brand (later acquired by L’Oréal—widely reported; confirm deal details via primary business press), then teaching the inner game of belief that made the outer game possible.
What she teaches
- Building unshakable self-worth and defeating self-doubt
- Founder storytelling from underestimated to unstoppable
- Keynotes for leadership, women’s entrepreneurship, and personal brand stages
- Media frameworks from building and exiting a beauty empire
Books & show
- Believe IT — NYT bestseller on belief and the IT Cosmetics journey
- WORTHY — self-worth transformation practices
- The Jamie Kern Lima Show — #1 self-improvement podcast positioning on official site
SUCCESS connection
- SUCCESS Magazine cover — July/August 2021
- SUCCESS Magazine cover — March 2024 Guide to Professional Development
Who it's for
- Women founders and underestimated operators
- Readers rebuilding self-worth alongside business ambition
- SUCCESS audiences following either cover into books/speaking
- Teams booking keynotes on belief and entrepreneurship
Frequently asked
Beauty brand or personal development first?
IT Cosmetics is the business proof; Believe IT / WORTHY are the teaching products—many readers start with the books.
Where to verify SUCCESS covers?
SUCCESS magazine archive hashes linked above.