Overview
Indra A. Books is Founder and CEO of AFA Partners, a change consultancy that builds the human foundation under transformations so new ways of working hold after the consultants leave. Official materials cite three decades of leading change across dozens of countries and cities—training, coaching, and consulting shaped around real work, not slide decks alone.
AFA’s premise: most transformations fail at the foundation—skills and trust never get built—so people drift back to old habits when the budget ends.
What they teach
Indra and AFA focus on:
- Training people can use on Monday (in person or virtual)
- Coaching that changes how leaders show up and decide
- Consulting that fits culture instead of forcing a template
- Authentic leadership and change capability that survives exit
Engagements co-create with client teams, measure outcomes boards can see, and keep work human while building adaptive mindsets.
Who it's for
- Leadership teams mid-transformation or post-failed change
- Organisations tired of theatre that evaporates in six months
- Cross-functional groups needing skills plus trust under new models
- Event hosts seeking Indra as a speaking/partner resource
Frequently asked
Who is Indra A. Books?
Founder and CEO of AFA Partners, focused on empowering authentic leadership and durable change.
Training vendor or transformation partner?
Official positioning is partnership—training, coaching, and consulting built around the client’s culture.
Global or local only?
Materials cite decades of work across many countries and continents.
How do I start?
Book a strategy call via afa-partners.com to discuss foundation-first change work.