Overview
Dr. Travis Bradberry is closely associated with TalentSmartEQ, which helps organizations build emotional intelligence (EQ) as a core workplace skill. Official materials position EQ as a top predictor of job performance and a practical capability for leaders navigating tension, relationships, and results—especially in an uncertain, AI-shaped world of work.
The brand’s research and learning products aim to change how people behave, collaborate, and lead—not merely how they talk about soft skills.
What they teach
TalentSmartEQ themes include:
- The four EQ skills: self-awareness, self-management, social awareness, relationship management
- Leadership through interpersonal tension and complexity
- Building trusting, engaged cultures where people feel heard
- Human skills that power performance alongside technical ability
Offerings include reports such as the State of EQ research and strategy-rich leadership resources (including pre-order titles on navigating leadership tension).
Who it's for
- Leaders and managers developing people skills
- L&D teams embedding EQ into learning initiatives
- Organizations fighting disengagement and collaboration breakdowns
- Professionals who want research-backed emotional intelligence practice
Frequently asked
Is EQ “soft” or performance-critical?
Official positioning cites EQ as a top predictor of workplace performance and a World Economic Forum priority skill.
Individual coaching or enterprise learning?
Enterprise learning and development use-cases are central; individuals also consume EQ leadership content.
What are the four skills?
Self-awareness, self-management, social awareness, and relationship management.
Where should I start?
Read the latest State of EQ report, then explore TalentSmartEQ learning options for leaders and teams.