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Andy Frisella

Andy Frisella created the viral 75 HARD mental-toughness program and wrote The Book on Mental Toughness. Former host of The MFCEO Project and now [REAL AF](https://andyfrisella.com). The 75 HARD challenge spread widely on social media as a free mental-toughness protocol, expanding his reach beyond the earlier MFCEO audience.

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Overview

Andy Frisella created the viral 75 HARD mental-toughness program and wrote The Book on Mental Toughness. Former host of The MFCEO Project and now [REAL AF](https://andyfrisella.com). The 75 HARD challenge spread widely on social media as a free mental-toughness protocol, expanding his reach beyond the earlier MFCEO audience.

Proof points

  • Creator of 75 HARD
  • Author, The Book on Mental Toughness
  • Fromer host, The MFCEO Project
  • Host, REAL AF podcast