Overview
Al Ries (with Jack Trout) coined modern [Positioning](https://ries.com) strategy (Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing). Positioning remains a marketing-strategy classic; Ries’s later work with Laura Ries continued category-focused brand advice rather than personal-development coaching.
Proof points
- Co-author, Positioning: The Battle for Your Mind
- The 22 Immutable Laws of Marketing
- Ries & Ries consulting legacy
- ries.com strategy brand